apollonia
about
those were some of the speeches given by my grandma apples
at real estate
conferences in
the 70s.
about
she was so good that
other speakers would
ask for her help.
here she is preparing
an official from the u.s.
department of housing
& urban development.
About
today i’m doing
pretty much the
same thing!
My Work
so, you have a
speech
coming up...
what do
you do?
you could have a.i. write it, but most
people—including the Pope, Ben Affleck,
and your audience—think that’s a bad idea…
so, you have a
speech
coming up...
what do
you do?
you could reference some speech writing books
and write it on your own, but that might be
confusing and time consuming…
“Humor is essential. Every speech needs it and you need it too, probably at the top.” —OSW p.11
“The final case of ‘the bad becoming normal’ in presentation openers is the idea that a Presenter should (1) tell the Reactor what he’s going to tell her…it is extremely ineffective…” —TNSTAPS p.44
“Aristotle said there were three kinds of speeches: informative, persuasive, and decorative. But there really is only one kind: the persuasive.” —GYS,CTW p.40
write, edit, repeat
“Humor is essential. Every speech needs it and you need it too, probably at the top.” —OSW p.11
“The final case of ‘the bad becoming normal’ in presentation openers is the idea that a Presenter should (1) tell the Reactor what he’s going to tell her…it is extremely ineffective…” —TNSTAPS p.44
“Aristotle said there were three kinds of speeches: informative, persuasive, and decorative. But there really is only one kind: the persuasive.” —GYS,CTW p.40
write, edit, repeat
so, you have a
speech
coming up...
what do
you do?
or you could partner with me,
an experienced speechwriter, to
guide you through the process
of making speeches that razzle
and presentations that dazzle!
“How to thank a sophisticated wordsmith (& video & PPT), but tersely:
Thank you.
“I can honestly say I couldn’t have done this role without you.”
“I love this!… I always love collaborating with you on these types of
projects – thank you!”
“The brief went well. They wrongly credited me for my Gucci
slides/movies. Thanks again.”
“Stopped by to say thank you for the help with my Armed Forces Day
speech—it was an amazing product and I appreciated it.”
“Christopher, I just wanted to say thank you again for taking the time to
write these words for me. You set the foundation to the message that
I wanted to convey to our newest Chiefs and taught me a little but
about ‘ole General Von Clausewitz. The attached version has my
personal touch and advice. Thanks again.”
“Your dedication to your craft is infectious and it is noticed.”
“Excellent job on both of the FIT commencement speeches. They honestly
couldn’t believe we provided two unique speeches tailored to
each of the graduating colleges. It was a very nice touch and was
MUCH appreciated by the students, faculty and leadership of FIT. Great
job! It’s been a really BUSY fall. Thanks for all the hardwork. You helped
STARCOM really get our message out in a VERY positive way.”
“Outstanding job Mr. Thomas! Thank you for supporting BGC.” <…> “Brig
Gen Cantore was an outstanding speaker at the Rocky Mountain Cyber
Symposium this week. We received tons of positive comments about
the panel and the increased understanding he enabled on how the
USSF develops Cyber-Guardians and integrates cyber in the testing
and exercises of space mission systems. People were coming up to
me asking to join the Space Force!! Thank you for
supporting this important event!”
“You nailed the speech! It was awesome! We all thought the future theme was cool. CSO’s speech was great too, and you set the stage perfectly for him.”
“The majority of Christopher’s comments were incorporated. His comments
were actually the most helpful from across the entire service
– thank you!”
“This is quite helpful. I’ll be sure to mention your help on this. He has mentioned how good you are at what you do.”
“Wanted to say thank you! Your words and theme were awesome. I
ad-libbed it but used the topics and theme. Appreciate all your effort on this! Col Dock said they recorded it should you wanna hear it.”
“Please pass along my appreciation for your team’s effort to get this to us so quickly! I have my first prep session with the VCSO tomorrow morning and will have better understanding of Gen Thompson’s engagement strategy with the SASC. Your product will be front and center!”
“As usual (that I’ve seen), Brig Gen Moore’s presentation was fantastic. He used the slides you prepared, but really went off script, and that was quite energizing for our audience. The NRO Director literally read from his script with very little deviation. A bit disappointing, but he may have been staying on script to avoid saying anything he shouldn’t. Anyhoo, we loved your slides and briefing materials as a foundation for the General. Thank you for the great work as always.”
“I’ll tell you in person some day, but via email for now since I keep missing you: thank you for preparing such a wonderful speech for the boss for my promotion ceremony. Gen Bratton’s delivery was spot on, but I really appreciate the thoughtfulness you put into his remarks. I fully recognize that I (probably) over-shared, and I guess I’m okay with that now, since you made such good use of my memories and feelings about my Dad and my past. Thank you, thank you. It means the world to me.”
“Thanks much! We have an awesome speech writing team here! We’re looking forward to sending STARCOM testers to participate again next year.” … “Outstanding keynote at DATWorks this week. You’ve raised the bar! We’re investigating how we can improve our presentations with relevant visuals!”
“MGS said your brief really landed well with the cadets. He was pretty excited to talk about the event. The presentation sparked lots of questions and discussion. Great job!”
“Nice job again today. Well received speech!”
“Thanks, Christopher. The ceremony was a huge success. Really appreciate your effort with my speech:-)”
“FYI, good job Christopher!” <…> “I had the opportunity to see Gen Moore’s remarks at Industry Day back in October. He totally crushed it– well done STARCOM CAG team!”
“Thank you again for today’s speech. It went great… jokes were a huge success and a great message overall. I appreciate you helping me:-)”
“Thanks for the very well done draft. This exceeded my expectations.”
“You have a fan – great job there.” <…> “Now that was a great message! Not blowing smoke…great visualizations with the early days of the other services and the phrase ‘arc of history’ resonates.”
“Christopher, It went pretty well and thanks – I stuck pretty close to what you provided. Appreciate the support.”
“Great work this morning. Positive feedback. Thanks for getting me ready.”
“Had to share this with you. Thanks for putting it together – words have an impact” <…> “Thank you for this. As a former NYer, I am a survivor of this day. I watched it all and experienced the aftermath for years. It was horrifying. I appreciate your acknowledgement of this day. I know we were all affected so much, by for those of us running for our lives, it was super PTSD-worthy.”
“Christopher, Maj Gen Sejba was effusive in his praise of his breakfast forum. He said that several industry partners to include retired senior leaders thought the concrete examples were great. Industry now knows what STARCOM is looking for. Well done. You hit the so what…. Almost like you have been reading simon sinek.”
Approach
too often, speeches are written
with low effort and delivered
with low energy resulting in low
edification for the audience.
my approach is to go for the
high-hanging fruit.
i’ll study your voice and style.
i’ll hunt down the words, phrases, stories, and visuals that matter to your audience. i’ll read everything i can about your organization and topic, research relevant current and historical events, and find intriguing connections between them all.
the exact right words in the exact right places perfectly communicating the truth you’re trying to get across.
together we’ll ditch the piffle, banish the blather, jettison
the jejune, and otherwise avoid the snooze-inducing,
weasel-worded, cookie-cutter prosaic pabulum that audiences are sick of!
don’t just check the box. uplift spirits. inspire minds.
wrench hearts. tingle spines. stir souls!
Resume